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Curso Gratuito De Gestión De Productos

Gestión de Productos

Beginner level 3.0 learning hrs 1 Learners

Aprende los fundamentos de la gestión de productos y cómo el ciclo de vida, marketing mix y liderazgo impulsan el éxito. Inscríbete en nuestro curso de gestión de productos gratis y mejora tus habilidades.

Gestión de Productos

Beginner level 3.0 learning hrs 1 Learners
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Skills you will gain

Fases del ciclo de vida del producto

Las 4 P del marketing

Estrategias de gestión de productos

Métodos Lean en manufactura

Key Highlights

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About this course

Este Curso gratuito en línea de gestión de productos está diseñado para brindarte los conocimientos y las habilidades prácticas necesarias para gestionar productos de principio a fin. Cubrirás temas clave como el ciclo de vida del producto, las estrategias de marketing y las funciones de un Product Manager. Aprenderás a crear estrategias efectivas de gestión de productos, diseñar productos que respondan a las necesidades del mercado y liderar equipos hacia resultados exitosos. El curso también se centra en la importancia de la innovación, el liderazgo y las técnicas Lean en manufactura para mantener la competitividad de los productos.

Course outline

Qué es la gestión de productos

En este módulo conocerás el significado literal de gestión de productos. Sabrás por qué es importante tener una idea completa del producto para alcanzar los objetivos de la empresa.



Beneficios de la gestión de productos

Aquí conocerás los beneficios de la gestión de productos en una empresa. Aprende cómo el uso de la gestión de productos puede reducir gastos extra y permitir el crecimiento.

Ciclo de vida del producto

Al igual que el ciclo de vida de una persona, cada producto pasa por fases, conocidas en conjunto como ciclo de vida del producto. En este módulo te familiarizarás con las fases de introducción, crecimiento, madurez y declive.

Marketing mix

En este módulo comprenderás los cuatro elementos del marketing mix que ayudan a desarrollar un plan de marketing integral. Con ejemplos, conocerás producto, precio, promoción y plaza.

Estrategia de gestión de productos

Adquiere conocimiento sobre los puntos a considerar al desarrollar una estrategia de gestión de productos. Este módulo explica qué es una estrategia de gestión de productos y por qué es importante para un ciclo de vida exitoso.

Diseño de producto

Desarrolla comprensión sobre el diseño de producto en este módulo. Aprende cómo debe ser un diseño de producto y qué propósitos debe resolver.

Liderazgo de producto

Este módulo aborda el liderazgo de producto. Al finalizar, sabrás qué habilidades de liderazgo se requieren para lograr un producto exitoso. Conocerás puntos esenciales para un buen liderazgo de producto.

Innovación de producto

Aprende cómo incorporar innovación a tus productos en este módulo. Es importante enfocarse periódicamente en la innovación para estar por delante de la competencia. El docente te presentará técnicas de innovación de producto para escalar tu negocio.

Product Manager y sus funciones

El rol de un Product Manager es importante de entender. En este módulo explorarás varias funciones del Product Manager en una empresa. Desde la comunicación hasta finanzas y presupuestos, el Product Manager actúa como el CEO del producto para lograr el éxito.

Lean en manufactura

El módulo te familiarizará con el significado de Lean. Con ejemplos, entenderás cómo funciona Lean en manufactura. También profundizarás en varios métodos de Lean, qué significan y cómo operan.

Carreras en roles de gestión de productos

En este módulo explorarás oportunidades de carrera en gestión de productos, desde nivel de entrada hasta roles de liderazgo. También aprenderás sobre habilidades esenciales, aplicaciones en la industria y perspectivas de crecimiento que configuran una carrera exitosa en gestión de productos.

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Gestión de Productos

3.0 Hours

Beginner

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1 learners enrolled so far

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Master in-demand skills & tools

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Trusted by 10 Million+ Learners globally

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Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

¿Recibiré un certificado al completar este curso gratuito

Sí. Tras completar con éxito el curso y pagar la tarifa del certificado, recibirás un certificado de finalización de este Curso gratuito de gestión de productos con certificado que podrás añadir a tu currículum.

¿Qué hace un Product Manager

Un Product Manager es responsable de la estrategia, el desarrollo y el éxito de un producto. Identifica necesidades del mercado, prioriza características y trabaja con equipos multifuncionales para llevar el producto al mercado.

¿Cuál es el concepto de gestión de productos

La gestión de productos es el proceso de definir, desarrollar y entregar un producto que satisfaga necesidades del cliente y se alinee con los objetivos del negocio.

¿Cuáles son las 3 áreas principales de la gestión de productos

Las tres áreas principales son estrategia, desarrollo y lanzamiento y poslanzamiento.



¿Cuáles son las 7 etapas de la gestión de productos

Suelen incluir generación de ideas, investigación de mercado, desarrollo de conceptos, desarrollo de producto, pruebas, lanzamiento y monitoreo y optimización poslanzamiento.

¿El curso de gestión de productos es un curso con certificación

Este curso de gestión de productos otorga un certificado de finalización, no una certificación profesional.

¿Cuáles son las 6 P de la gestión de productos

Producto, precio, plaza, promoción, personas y proces

¿Cuál es el ciclo de vida de producto de 5 etapas

Introducción, crecimiento, madurez, saturación y declive. Estas etapas representan el ciclo de un producto en el mercado.

¿Qué es un sistema PL

PLM significa Product Lifecycle Management. Es un sistema de software que ayuda a gestionar todo el ciclo de vida del producto, desde el concepto hasta la disposición final.

¿Qué es PLC ciclo de vida del producto

PLC significa Product Life Cycle. Se refiere a las etapas por las que pasa un producto en su existencia en el mercado, desde la introducción hasta el declive

¿Cuáles son los 4 tipos de ciclo de vida del producto

Etapa de introducción, etapa de crecimiento, etapa de madurez y etapa de declive. Describen las fases por las que pasa un producto en su ciclo de vida.

¿Dónde puedo encontrar más cursos gratuitos en línea

Descubre cursos gratuitos en línea en Great Learning Academy, con recursos en áreas como inteligencia artificial, aprendizaje automático, ciencia de datos, ciberseguridad y más.

¿Puedo inscribirme en varios cursos de Great Learning Academy al mismo tiempo

Sí. Puedes registrarte en varios cursos de Great Learning Academy al mismo tiempo.



¿Cuáles son los pasos para inscribirse en este curso

Inicia sesión en Great Learning Academy y busca Curso gratuito de gestión de productos.
Haz clic en ENROLL NOW.
Empieza a aprender.



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