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Web Analytics Course
Web and Digital Analytics Essentials
Learn how to monitor, measure, and optimize web and digital performance. Join our web analytics course to master Google Analytics 4, gain customer insights, and analyze marketing performance for better results.
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Course outline
Industry focussed curriculum designed by experts
Web Analytics Fundamentals
3 items
0.59 hr
- Web Analytics Fundamentals
- Web Analytics Process
- Types of Web Analytics
Web Analytics for Customer Acquisition & Retention
9 items
2.18 hr
- The Loop of Customer Relationships
- Understanding Customer Lifetime Value
- Acquisition Strategies using CLV
- Acquisition Strategies - Referrals and Social Influence
- Retention Strategies - Concept and Importance
- Retention Strategies
- Measuring CLV
- Impact of Customer Retention on CLV
- Applications of CLV
Introduction to Digital Analytics
4 items
1.02 hr
- Introduction to Digital Analytics
- Metrics within Digital Analytics
- Considerations for Choosing Metrics to Measure
- Digital Analytics Tools
Mastering Google Analytics 4
7 items
1.47 hr
- Learning Objectives - Google Analytics 4
- Key Aspects of Google Analytics 4
- User Interface of Google Analytics 4
- Actionable Reports - Decoding Engagement
- Actionable Reports - Decoding Acquisition and Monetization
- Conducting Explorations
- Learning Outcomes - Google Analytics 4
Performance Analytics in Digital Marketing
12 items
2.28 hr
- Goal Setting
- Organic Metrics
- Paid Metrics
- Attribution Models
- Communicating Content Performance
- Understanding Email Campaigns
- Email Campaign Analytics
- WSMA - Overview
- WSMA - Key Metrics
- WSMA - Tools and Techniques
- Measuring and Optimizing Campaigns
- WSMA - Case Studies
Get access to the complete curriculum with your free trial
Start 7-Day Free TrialGuided Projects
Solve real world projects with step by step guidance and practical exercises in this Digital Analytics course. Learn to map and analyze customer journeys in GA4, find drop offs, and suggest improvements to boost user experience and retention.
- GUIDED PROJECT 1
- Customer Journey Mapping and Optimization Using Google Analytics 4
- This project tasks learners with mapping and analyzing the customer journey using Google Analytics 4. Learners will track how users move across different stages of the funnel—from first visit to conversion—identify drop-offs and recommend improvements to enhance user experience, acquisition and retention.
Gain skills & build your resume with complete access to guided projects in your free trial
Start 7-Day Free TrialCourse Instructors
Dr. Pavankumar Gurazada
Senior Faculty, Academics, Great Learning
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30+ Guided Projects
500+ Practice Exercises
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Frequently Asked Questions
Who is this web analytics course designed for?
The online course on web analytics is designed for marketing experts, business analysts, and anyone interested in learning how to measure and optimize web performance. It helps learners make evidence-based decisions in digital campaigns.
What does this web analytics online course teach?
You will be taught the basics of web analytics, digital analytics, and Google Analytics 4. Customer acquisition and retention approaches, content, email, websites, and social media performance analytics are also discussed in the course.
Do I require some previous analytics experience to take this course?
A basic understanding of marketing or digital tools can be helpful. However, given that the course explains all concepts step by step, it makes the course suitable for anyone looking to strengthen their analytics skills.
What practical skills can I acquire in this digital data analytics course?
You will learn how to track and interpret data, measure the campaign performance, compute Customer Lifetime Value (CLV), and develop actionable insights. You will gain hands-on experience with Google Analytics 4, including evaluating performance across digital channels.
Does this course include hands-on projects?
Yes, You will be working on the simulation of exercises based on real-world digital analytics. With these projects, you put your skills into practice to enhance customer acquisition, retention, and campaign performance.