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Website Traffic Analysis
Enroll in this free Website Traffic Analysis course to enhance your marketing strategies by polishing your skills in website traffic analysis. Learn crucial traffic analysis techniques to boost your marketing effectiveness.
Instructor:
Dr. Pavankumar GurazadaRatings
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About this course
This free Website Traffic Analysis course aims to enhance your skills in analyzing your website traffic. User retention has a significant role in marketing effectiveness; hence you will start by understanding the loop of the customer relationship. You will learn customer lifetime value in detail and understand its direct and indirect effects on profits. CLV plays a significant role in acquisition strategies like advertising, referrals, and social influence. To help you grasp these concepts better, you will go through the Google Analytics demo. Lastly, you will dig into the concept of retention strategies and comprehend their role and importance. Netflix example is taken to learn about CLV calculations, and the Google Analytics demo is provided for better hands-on understanding.
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Course Outline
This module will help you comprehend the significance of user retention and engagement for marketing effectiveness. The loop of customer relationship is discussed in detail, and understand the various phases involved along with the loyalty ladder.
This module starts discussing what customer lifetime value is and what role it plays. You will also discuss the direct and indirect contribution of customer lifetime value to the profit.
This module focuses on how customer lifetime value plays its role in understanding how campaigns and channels are effective in acquisition strategies, specifically in advertising. To help you grasp the concept better, you will also go through the Google Analytics demo.
This module gives you a brief understanding of acquisition strategies called referrals and social influence and comprehends the good practices to carry them out.
This module talks about the concept of retention, which is then made more understandable with the help of a Google Analytics demo to comprehend the importance and benefits of retention for businesses.
This module discusses how retention strategies play their role for businesses. To help comprehend the concept better, you will go through Netflix's example, calculate customer lifetime value, and understand the role of retention strategies in the profit ratio using the Google Analytics demo.
Earn a certificate of completion
Get free course content
Learn at your own pace
Master in-demand skills & tools
Test your skills with quizzes
Learner reviews of the free Management course
5.0
Our course instructor

Dr. Pavankumar Gurazada
Senior Faculty, Academics, Great Learning
Management Expert


Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
What prerequisites are required to learn this Website Traffic Analysis course?
Enrolling in this free Website Traffic Analysis course requires no prerequisites, and it is mainly designed for beginners to intermediate learners.
How long does it take to complete this free Website Traffic Analysis course?
This free Website Traffic Analysis course contains 2 hours of self-paced videos that learners can take up according to their convenience.
Will I have lifetime access to this free online course?
Yes. You will have lifetime access to this free online Website Traffic Analysis course.
What are my next learning options after this Website Traffic Analysis course?
You can enroll in Great Learning's Executive PG Program in Management to gain advanced and crucial management skills and earn a certificate of course completion.
Is it worth learning Website Traffic Analysis?
Businesses can learn a lot about their customers' website interactions by conducting a website traffic analysis. Businesses can make improvements to enhance the customer experience and boost conversions by examining website traffic patterns. Additionally, website traffic analysis can assist companies in identifying potential website issues and implementing fixes.
What is Website Traffic Analysis used for?
One of the most widespread applications for website traffic analysis is to simply follow the evolution of a site's visitor count over time. This data can be used to assess the success of marketing campaigns, discover the most visited areas of the website, or identify issues with the website as a whole.
Why is Website Traffic analysis so popular?
Website traffic analysis is a prevalent marketing research method because it provides a lot of valuable data that can be used to improve a website's performance. By analyzing website traffic, businesses can identify which areas of their website are performing well and which areas need improvement. Additionally, website traffic analysis can help businesses identify potential new customers and target them with specific marketing campaigns.
What jobs demand that you learn Website Traffic Analysis?
Jobs that demand that you learn Website Traffic Analysis include:
- Marketing Manager
- Digital Marketing Specialist
- Search Engine Optimization Specialist
- Web Analytics Specialist
- Content Strategist
- User Experience Designer
- Product Manager
Will I get a certificate after completing this Website Traffic Analysis course?
Yes, you will be rewarded with a free Website Traffic Analysis course completion certificate after completing all the modules and the quiz at the end of this free Website Traffic Analysis course.
What knowledge and skills will I gain upon completing this Website Traffic Analysis course?
By the end of this online Website Traffic Analysis course, you will be familiar with the phases in the loop of the customer relationship. You will comprehend various acquisition strategies and retention strategies. You will go through the Google Analytics demo to grasp these concepts better.
How much does this Website Traffic Analysis course cost?
This Website Traffic Analysis online course is offered for free by Great Learning Academy.
Is there a limit on how many times I can take this online Website Traffic Analysis course?
No, there are no limits on the number of times you can attain this free Website Traffic Analysis course.
Why choose Great Learning for this Website Traffic Analysis course?
Great Learning Academy is an initiative taken by the leading e-learning platform, Great Learning. Great Learning Academy provides you with industry-relevant courses for free, and Website Traffic Analysis is one of the free courses that empowers you with the skills required for website traffic analysis and helps you improve your marketing effectiveness.
Who is eligible to take this free Website Traffic Analysis course?
Any beginner to the intermediate learner who wants to learn Website Traffic Analysis can enroll in this free Website Traffic Analysis course.
What are the steps to enroll in this course?
- Search for the "Website Traffic Analysis" free course in the search bar present at the top corner of Great Learning Academy.
- Register for the course through the Enroll Now button and start learning.
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