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Website Traffic Analysis
4.57
Intermediate level
3.0 learning hrs
Enroll in this free Website Traffic Analysis course to enhance your marketing strategies by polishing your skills in website traffic analysis. Learn crucial traffic analysis techniques to boost your marketing effectiveness.
Instructor:
Dr. Pavankumar Gurazada
Modules updated 07/2025
About this course
This free Website Traffic Analysis course aims to enhance your skills in analyzing your website traffic. User retention has a significant role in marketing effectiveness; hence you will start by understanding the loop of the customer relationship. You will learn customer lifetime value in detail and understand its direct and indirect effects on profits. CLV plays a significant role in acquisition strategies like advertising, referrals, and social influence. To help you grasp these concepts better, you will go through the Google Analytics demo. Lastly, you will dig into the concept of retention strategies and comprehend their role and importance. Netflix example is taken to learn about CLV calculations, and the Google Analytics demo is provided for better hands-on understanding.
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Course outline
Thee loop of Customer Relationships
This module will help you comprehend the significance of user retention and engagement for marketing effectiveness. The loop of customer relationship is discussed in detail, and understand the various phases involved along with the loyalty ladder.
Understanding Customer Lifetime Value
This module starts discussing what customer lifetime value is and what role it plays. You will also discuss the direct and indirect contribution of customer lifetime value to the profit.
Acquisition Strategies using CLV
This module focuses on how customer lifetime value plays its role in understanding how campaigns and channels are effective in acquisition strategies, specifically in advertising. To help you grasp the concept better, you will also go through the Google Analytics demo.
Acquisition Strategies - Referrals and Social Influence
This module gives you a brief understanding of acquisition strategies called referrals and social influence and comprehends the good practices to carry them out.
Retention Strategies - Concept and Importance
This module talks about the concept of retention, which is then made more understandable with the help of a Google Analytics demo to comprehend the importance and benefits of retention for businesses.
Retention Strategies
This module discusses how retention strategies play their role for businesses. To help comprehend the concept better, you will go through Netflix's example, calculate customer lifetime value, and understand the role of retention strategies in the profit ratio using the Google Analytics demo.
Get access to the complete curriculum once you enrol in the course
4.57
Our course instructor
Dr. Pavankumar Gurazada
Senior Faculty, Academics, Great Learning
Management Expert
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
What prerequisites are required to learn this Website Traffic Analysis course?
Enrolling in this free Website Traffic Analysis course requires no prerequisites, and it is mainly designed for beginners to intermediate learners.
How long does it take to complete this free Website Traffic Analysis course?
This free Website Traffic Analysis course contains 2 hours of self-paced videos that learners can take up according to their convenience.
Will I have lifetime access to this free online course?
Yes. You will have lifetime access to this free online Website Traffic Analysis course.
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