Learn AI in Digital Marketing for Beginners

AI in Digital Marketing

Updated with GenAI for 2025
star 4.49  Beginner level 3.0 learning hrs 83.2K+ Learners

Learn how AI transforms marketing through data, personalization, and automation to improve campaigns and drive results. Enroll in this free AI in Digital Marketing course to boost your skills.

Instructor:

Mr. Laxminarayanan G

Key Highlights

course content icon

Get free course content

handyman icon

Master in-demand skills & tools

quiz icon

Test your skills with quizzes

About this course

Artificial Intelligence is the new trending skill to be learned in today's world, and it has an impact on everyone's lives in different forms. It is not only automating our tasks but also improving the efficiencies of the business. AI is driving Digital Transformation across various MNCs. The evolution of new digital models changes the existing ways of doing business. In recent times, companies are adopting Digital Marketing, which helps marketers drive better ROI. It contributes to personalizing the websites and applications and predicting the behavior of the consumer. With more data collected across online channels, it becomes easier for marketers to understand deeper about customers and run better campaigns to achieve specific and targeted results. This course on "AI in Digital Marketing" brings the best of both worlds - AI and Digital Marketing. In this course, we will understand both Artificial Intelligence and Digital Marketing and explore the practical applications of AI in Digital Marketing.

Great Learning provides the best Programs in Digital Marketing and AI. Join our best Artificial Intelligence Courses & Digital Marketing Online Courses to stand out in the industry. Empower yourself and get a career transition with us. 

Course outline

What differentiates a Machine from a Human?

This module answers a thought-provoking question “What differentiates machines from humans?” While machines are faster, humans have cognitive senses that machines do not.

 

What is Intelligence?

If we break the term AI and try to understand the meaning we find a number of outcomes. There are broadly five definitions of intelligence that are explained in this module. 

 

What is Artificial Intelligence?

Do you think machines have emotions today? Well most of the research today in the field of AI is focused on providing reasoning and Emotional IQ to machines.

 

Areas explored in Artificial Intelligence

This module helps you understand the various areas where AI can be explored in today's world like deep learning, predictive analysis, translation, Natural Language processing, etc.

 

Scope of Artificial Intelligence

With AI being the most trending field of study in recent years, this module decodes all the various opportunities in this domain.

 

What is Digital Marketing?

In this module, you will understand the definition of digital marketing, how it has evolved, and why it is essential in this digital era.

 

Introduction to AI Powered Digital Marketing

Compared to traditional marketing in digital marketing the companies are able to generate a lot of data. With AI we can find the digital trail of the customer and analysis his buying patterns.

Google RankBrain

Rankbrain is a component of Google's core algorithm which uses machine learning to determine the most relevant results to search engines. This module helps you understand how the rankbrain functions.

Chatbots

Chatbots are the biggest example of the use of AI technology. These are extensively used by digital marketers to enhance the customer satisfaction of their websites.

 

Alexa for Marketing

This module helps in understanding the way you can build skills for AI products like Alexa and is also illustrated by giving the example of Tide.

 

Personalized Product Recommendations

This module helps you understand how companies use data to suggest you products in a personalized way.

 

Enhanced Shopping Experience

Instead of browsing images of products with augmented reality, people can actually try products before you buy them.

 

AI Powered Website Builders

AI in digital marketing promises to take all of the labor out of website design.

 

AI & Competitive Advantage

This module tells about the various advantages of incorporating AI in your business.

 

ChatGPT in Digital Marketing

New

In this module, we will explore using ChatGPT for digital marketing—understanding the interface, generating email content, improving SEO strategies, and creating impactful social media posts to boost engagement and reach.

Get access to the complete curriculum once you enroll in the course

Stand out with an industry-recognized certificate

local_fire_department

10,000+ certificates claimed, get yours today!

blue-tick

Get noticed by top recruiters

blue-tick

Share on professional channels

blue-tick

Globally recognised

blue-tick

Land your dream job

Certificate Image

AI in Digital Marketing

rating icon 4.49

3.0 Hours

Beginner

user icon

83.2K+ learners enrolled so far

blue-tick

Get free course content

blue-tick

Master in-demand skills & tools

blue-tick

Test your skills with quizzes

Trusted by 10 Million+ Learners globally

Our course instructor

instructor img

Mr. Laxminarayanan G

Head- Anaytics and AI, Polestar Solutions, Visiting faculty in IIM Kolkata and IIM Lucknow TEDx speaker,

Digital Marketing Expert

learner icon
84.8K+ Learners
video icon
2 Courses
Laxminarayanan G is the Sr. Vice President and Global Delivery Head of Polestar Solutions. He is an experienced management consultant with extensive experience in providing AI and analytics consulting to many Fortune500 companies over the last 15 years. He has played leadership roles in various firms including Deloitte and PwC. He is a management graduate from IIM Lucknow with a Post Graduate Diploma in AI/Machine Learning from IIIT Bangalore. He is also a visiting faculty in IIM Kolkata and IIM Lucknow engaged in teaching modern day tools and techniques for students. He is an avid speaker at different industry forums and a regular guide to several MSMEs.

Frequently Asked Questions

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course and payment of the certificate fee, you will receive a completion certificate that you can add to your resume.

Is this course free?

Yes, you may enroll in the course and access the course content for free. However, if you wish to obtain a certificate upon completion, a non-refundable fee is applicable.

How is AI used in Digital Marketing?

With the advancement in its technology, artificial intelligence has transformed hundreds of sectors. It is transforming many industries such as finance, technology, and retail and has bettered how their brand does business. It has also drastically, positively changed how marketers market their brand to their audience. 

Customer-facing services have ameliorated efficiency and improved user experience by integrating artificial intelligence in digital marketers’ strategies. Using chatbots for customer support is a popularly known example of AI on the internet. 

 

Is AI the future of digital marketing?

The draw is that AI has helped small firms improve, save money and increase their profits. 

Marketers can leverage AI technology to visualize patterns and predict the future of their businesses, which in turn will help them plan strategies that actually will work to improve sales. It also helps them decide on funds allocation and understand who their potential customers are on the drawn statistics. Brands can save money and time by advertising in digital channels and concentrating their efforts on high-value projects. 

Businesses can leverage AI to build marketing strategies that are better and targetted. Marketers can simultaneously increase sales and save money by inculcating AI into the organization’s digital marketing approach.

Can I learn AI in digital marketing for free?

With so many options available that are the best suiting, the feature you must check for is if you can learn AI for free online!

There is a plethora of quality content available for learning AI on the internet for free. You will be able to touch upon many fundamental concepts while choosing the best of them.  

That isn't to say that paying for courses isn't worthwhile. There are many AI courses that are well worth your money because they:

  • Provide skilled training that you won't find anyplace else.

  • You'll save time by making use of shortcuts that will help you learn faster.

  • Give you official qualifications that employers will find more desirable.

Each path can teach you a lot, and the one you choose is based on your budget and objectives.

Is the AI in Digital Marketing course a certification course?

This AI in Digital Marketing course awards a certificate of completion, not a professional certification.

Will I get a certificate after completing this AI in Digital Marketing free course?

Yes, you will get a certificate of completion for AI in Digital Marketing after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this AI in Digital Marketing course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of AI in Digital Marketing can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Ai in Digital Marketing course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free AI in Digital Marketing course?

Great Learning Academy provides this AI in Digital Marketing course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this AI in Digital Marketing course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free AI in Digital Marketing course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to. 

Become a Skilled Professional with Pro Courses

Gain work-ready skills with guided projects, top faculty and AI tools, all at an affordable price.

img icon PRO
Master Data Analytics in Excel
partner logo
2 projects
5.5 hrs video content
img icon PRO
Master Python programming
51 coding exercises 3 projects
11.5 hrs video content
img icon PRO
ChatGPT for Working Professionals
2 projects
12 hrs video content
img icon PRO
Excel Training: Beginners to Advanced
partner logo
2 projects
10 hrs video content
img icon PRO
Data Visualization with PowerBI
partner logo
1 project
7.5 hrs video content
img icon PRO
Master Data Science & Machine Learning in Python
136 coding exercises 6 projects
17 hrs video content
img icon PRO
Master Generative AI
10 coding exercises 3 projects
9 hrs video content
img icon PRO
Master Data Analytics in SQL
39 coding exercises 2 projects
5 hrs video content
img icon PRO
Master Data Analytics in Excel
partner logo
2 projects
5.5 hrs video content
img icon PRO
Azure Cloud Essentials
partner logo
1 project
9.5 hrs video content
img icon PRO
Excel Training: Beginners to Advanced
partner logo
2 projects
10 hrs video content
img icon PRO
Data Visualization with PowerBI
partner logo
1 project
7.5 hrs video content
img icon PRO
Master Data Analytics in SQL & Excel
partner logo
39 coding exercises 4 projects
8.5 hrs video content
img icon PRO
Effective Content Marketing
1 project
9 hrs video content
img icon PRO
Mastering Digital Marketing
2 projects
9.5 hrs video content
img icon PRO
Risk and Threat Management Strategy
1 project
5 hrs video content
img icon PRO
Marketing Management & Strategy
2 projects
6.5 hrs video content
img icon PRO
Data‑Driven Product Management
2 projects
12 hrs video content
img icon PRO
Lead Generation & Conversions in Digital Marketing
2 projects
9 hrs video content
img icon PRO
User Engagement and Retention
1 project
7.5 hrs video content
img icon PRO
Human Resource Management: From Strategy to Execution
1 project
10 hrs video content
img icon PRO
Master Data Analytics in Excel
partner logo
2 projects
5.5 hrs video content
img icon PRO
Practical SQL Training
8 coding exercises 2 projects
7 hrs video content
img icon PRO
Learn C++ Programming for Beginners to Advanced
2 projects
8.1 hrs video content
img icon PRO
Data Structures and Algorithms with C++
2 projects
9.17 hrs video content
img icon PRO
Learn C Programming from Scratch
2 projects
10 hrs video content
img icon PRO
Applied Data Structures & Algorithms in Java
2 projects
14 hrs video content
img icon PRO
Version Control using Git and GitHub
1 project
5 hrs video content
img icon PRO
TypeScript for Modern Development
1 project
3.5 hrs video content
img icon PRO
Operating Systems & Networking Essentials
6.5 hrs video content
img icon PRO
Advanced JavaScript Development
2 projects
4.5 hrs video content
img icon PRO
React Essentials and Advanced Concepts
1 project
7.12 hrs video content
img icon PRO
Master Python programming
51 coding exercises 3 projects
11.5 hrs video content
img icon PRO
Excel Training: Beginners to Advanced
partner logo
2 projects
10 hrs video content
img icon PRO
Master Java Programming
3 projects
16.05 hrs video content
img icon PRO
Master Data Analytics in SQL & Excel
partner logo
39 coding exercises 4 projects
8.5 hrs video content
img icon PRO
Master Data Analytics in SQL
39 coding exercises 2 projects
5 hrs video content
img icon PRO
Front End Web Development Essentials
1 project
10 hrs video content
img icon PRO
Azure Cloud Essentials
partner logo
1 project
9.5 hrs video content
img icon PRO
Hands-on AWS Cloud Training Essentials
partner logo
1 project
9 hrs video content
img icon PRO
Cloud Computing Essentials
4.5 hrs video content
img icon PRO
AWS Cloud Practitioner Essentials
partner logo
2 hrs video content
img icon PRO
Cloud Security and IAM Essentials
1 project
5.16 hrs video content
img icon PRO
Azure Managed Services and Operations
1 project
5.24 hrs video content
img icon PRO
AWS Cloud Computing Essentials
1 project
6.15 hrs video content
img icon PRO
Ethical Hacking Techniques
2 projects
7 hrs video content
img icon PRO
Cloud Security Practices
1 project
4.5 hrs video content
img icon PRO
Penetration Testing and Ethical Hacking
2 projects
4.17 hrs video content
img icon PRO
Application & Network Security Essentials
1 project
4.41 hrs video content
img icon PRO
Cybersecurity for Beginners: Digital Security Essentials
1 project
7.5 hrs video content
img icon PRO
Prompt Engineering Essentials with AWS
partner logo
1.5 hrs video content
img icon PRO
AWS Generative AI for Leaders
partner logo
2 hrs video content
img icon PRO
Master Generative AI
10 coding exercises 3 projects
9 hrs video content
img icon PRO
Master Artificial Intelligence
18 coding exercises 3 projects
12.5 hrs video content
img icon PRO
ChatGPT for Working Professionals
2 projects
12 hrs video content
img icon PRO
Data Visualization with PowerBI
partner logo
1 project
7.5 hrs video content
img icon PRO
Hands-On Data Science Using Python
1 coding exercise 1 project
12.5 hrs video content
img icon PRO
Master Data Science & Machine Learning in Python
136 coding exercises 6 projects
17 hrs video content
img icon PRO
Statistics for Data Science & Analytics
40 coding exercises 3 projects
3.5 hrs video content
img icon PRO
Tableau Data Visualization Essentials
1 project
8.5 hrs video content
img icon PRO
Machine Learning Essentials with Python
1 coding exercise 1 project
12 hrs video content

Popular

img icon PRO
Master Data Analytics in Excel
partner logo
2 projects
5.5 hrs video content
img icon PRO
Master Python programming
51 coding exercises 3 projects
11.5 hrs video content
img icon PRO
ChatGPT for Working Professionals
2 projects
12 hrs video content
img icon PRO
Excel Training: Beginners to Advanced
partner logo
2 projects
10 hrs video content
img icon PRO
Data Visualization with PowerBI
partner logo
1 project
7.5 hrs video content
img icon PRO
Master Data Science & Machine Learning in Python
136 coding exercises 6 projects
17 hrs video content
img icon PRO
Master Generative AI
10 coding exercises 3 projects
9 hrs video content
img icon PRO
Master Data Analytics in SQL
39 coding exercises 2 projects
5 hrs video content

Microsoft Courses

img icon PRO
Master Data Analytics in Excel
partner logo
2 projects
5.5 hrs video content
img icon PRO
Azure Cloud Essentials
partner logo
1 project
9.5 hrs video content
img icon PRO
Excel Training: Beginners to Advanced
partner logo
2 projects
10 hrs video content
img icon PRO
Data Visualization with PowerBI
partner logo
1 project
7.5 hrs video content
img icon PRO
Master Data Analytics in SQL & Excel
partner logo
39 coding exercises 4 projects
8.5 hrs video content

Management

img icon PRO
Effective Content Marketing
1 project
9 hrs video content
img icon PRO
Mastering Digital Marketing
2 projects
9.5 hrs video content
img icon PRO
Risk and Threat Management Strategy
1 project
5 hrs video content
img icon PRO
Marketing Management & Strategy
2 projects
6.5 hrs video content
img icon PRO
Data‑Driven Product Management
2 projects
12 hrs video content
img icon PRO
Lead Generation & Conversions in Digital Marketing
2 projects
9 hrs video content
img icon PRO
User Engagement and Retention
1 project
7.5 hrs video content
img icon PRO
Human Resource Management: From Strategy to Execution
1 project
10 hrs video content

IT & Software

img icon PRO
Master Data Analytics in Excel
partner logo
2 projects
5.5 hrs video content
img icon PRO
Practical SQL Training
8 coding exercises 2 projects
7 hrs video content
img icon PRO
Learn C++ Programming for Beginners to Advanced
2 projects
8.1 hrs video content
img icon PRO
Data Structures and Algorithms with C++
2 projects
9.17 hrs video content
img icon PRO
Learn C Programming from Scratch
2 projects
10 hrs video content
img icon PRO
Applied Data Structures & Algorithms in Java
2 projects
14 hrs video content
img icon PRO
Version Control using Git and GitHub
1 project
5 hrs video content
img icon PRO
TypeScript for Modern Development
1 project
3.5 hrs video content
img icon PRO
Operating Systems & Networking Essentials
6.5 hrs video content
img icon PRO
Advanced JavaScript Development
2 projects
4.5 hrs video content
img icon PRO
React Essentials and Advanced Concepts
1 project
7.12 hrs video content
img icon PRO
Master Python programming
51 coding exercises 3 projects
11.5 hrs video content
img icon PRO
Excel Training: Beginners to Advanced
partner logo
2 projects
10 hrs video content
img icon PRO
Master Java Programming
3 projects
16.05 hrs video content
img icon PRO
Master Data Analytics in SQL & Excel
partner logo
39 coding exercises 4 projects
8.5 hrs video content
img icon PRO
Master Data Analytics in SQL
39 coding exercises 2 projects
5 hrs video content
img icon PRO
Front End Web Development Essentials
1 project
10 hrs video content

Cloud Computing

img icon PRO
Azure Cloud Essentials
partner logo
1 project
9.5 hrs video content
img icon PRO
Hands-on AWS Cloud Training Essentials
partner logo
1 project
9 hrs video content
img icon PRO
Cloud Computing Essentials
4.5 hrs video content
img icon PRO
AWS Cloud Practitioner Essentials
partner logo
2 hrs video content
img icon PRO
Cloud Security and IAM Essentials
1 project
5.16 hrs video content
img icon PRO
Azure Managed Services and Operations
1 project
5.24 hrs video content
img icon PRO
AWS Cloud Computing Essentials
1 project
6.15 hrs video content

Cyber Security

img icon PRO
Ethical Hacking Techniques
2 projects
7 hrs video content
img icon PRO
Cloud Security Practices
1 project
4.5 hrs video content
img icon PRO
Penetration Testing and Ethical Hacking
2 projects
4.17 hrs video content
img icon PRO
Application & Network Security Essentials
1 project
4.41 hrs video content
img icon PRO
Cybersecurity for Beginners: Digital Security Essentials
1 project
7.5 hrs video content

AI & Generative AI

img icon PRO
Prompt Engineering Essentials with AWS
partner logo
1.5 hrs video content
img icon PRO
AWS Generative AI for Leaders
partner logo
2 hrs video content
img icon PRO
Master Generative AI
10 coding exercises 3 projects
9 hrs video content
img icon PRO
Master Artificial Intelligence
18 coding exercises 3 projects
12.5 hrs video content
img icon PRO
ChatGPT for Working Professionals
2 projects
12 hrs video content

Data Science & ML

img icon PRO
Data Visualization with PowerBI
partner logo
1 project
7.5 hrs video content
img icon PRO
Hands-On Data Science Using Python
1 coding exercise 1 project
12.5 hrs video content
img icon PRO
Master Data Science & Machine Learning in Python
136 coding exercises 6 projects
17 hrs video content
img icon PRO
Statistics for Data Science & Analytics
40 coding exercises 3 projects
3.5 hrs video content
img icon PRO
Tableau Data Visualization Essentials
1 project
8.5 hrs video content
img icon PRO
Machine Learning Essentials with Python
1 coding exercise 1 project
12 hrs video content

Subscribe to Academy Pro+ & get exclusive features

$25/month

No credit card required

pro banner image

Learn from 40+ Pro courses

pro banner image

Access 500+ certificates for free

pro banner image

Practice coding exercises & guided projects

pro banner image

Prep with AI mock interviews & resume builder

img icon FREE
Digital Marketing Strategy
star   4.45 57.1K+ learners
0.5 hr
img icon FREE
Google App Campaign
star   4.56 15.5K+ learners
1 hr
img icon FREE
SEO Strategies
star   4.57 33K+ learners
1 hr
img icon FREE
Influencer Marketing
star   4.59 29.1K+ learners
1 hr

Similar courses you might like

img icon FREE
Influencer Marketing
star   4.59 29.1K+ learners
1 hr
img icon FREE
Asana Project Management
star   4.65 9.3K+ learners
1 hr
img icon FREE
Google App Campaign
star   4.56 15.5K+ learners
1 hr
img icon FREE
Become an Ethical Hacker
star   4.33 51.1K+ learners
1 hr

Related Digital Marketing Courses

50% Average salary hike
Explore degree and certificate programs from world-class universities that take your career forward.
Personalized Recommendations
checkmark icon
Placement assistance
checkmark icon
Personalized mentorship
checkmark icon
Detailed curriculum
checkmark icon
Learn from world-class faculties

Other Digital Marketing tutorials for you

Enroll For Free