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University & Pro Programs

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Great Lakes Executive Learning

PGP in Strategic Digital Marketing

6 Months  • Online

Dedicated Career Support

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Great Lakes Executive Learning

Executive PG Program in Management

12 months  • Online

Certificate from Great Lakes

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Mastering Digital Marketing
2 projects
Mastering Digital Marketing

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Marketing Management & Strategy
2 projects
Marketing Management & Strategy

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Free Marketing Courses

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img icon BASICS
Marketing Foundations
star   4.58 112.9K+ learners 3 hrs
Marketing Foundations

Skills: Marketing Strategies,Product Lifecycle, Marketing Plan Implementation, Customer Value Analysis,Satisfaction and Loyalty

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Marketing: Strategic Framework
star   4.53 49.3K+ learners 2 hrs
Marketing: Strategic Framework

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

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4Ps of Marketing Mix
star   4.52 39.5K+ learners 2.5 hrs
4Ps of Marketing Mix

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

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Marketing Analytics
star   4.58 29.4K+ learners 1 hr
Marketing Analytics

Skills: Brand Value, Customer Lifetime Value

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Market Research
star   4.51 47.8K+ learners 1.5 hrs
Market Research

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

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Brand Management
star   4.62 21.8K+ learners 1.5 hrs
Brand Management

Skills: Brand Management, Role of brand manager, product and brand difference

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Product Management
star   4.59 121.1K+ learners 2.5 hrs
Product Management

Skills: Phases of Product Lifecycle,4 P’s of Marketing,Product Management Strategies,Lean in Manufacturing Methods

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img icon BASICS
Customer Relationship Management
star   4.59 125.6K+ learners 1.5 hrs
Customer Relationship Management

Skills: CRM Fundamentals, CRM Benefits Analysis, Operations Management Understanding, CRM Process Implementation, Customer Relationship Management, CRM Problem Solving, CRM Application, CRM Strategy Development

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Sales Management
star   4.55 99.4K+ learners 1.5 hrs
Sales Management

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

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Sales Funnel
star   4.64 26.5K+ learners 1 hr
Sales Funnel

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

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Product Lifecycle Management
star   4.61 17.4K+ learners 1 hr
Product Lifecycle Management

Skills: Product lifecycle comprehension, PLM foundational knowledge,Historical context of PLM, industry trend analysi,Business process optimization,Cross-system integration (PLM, SCM, CRM), enterprise resource planning

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Customer Management
star   4.64 15.8K+ learners 1 hr
Customer Management

Skills: Customer Management, CRM

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Marketing Foundations
Marketing Foundations
star   4.58 112.9K+ learners 3 hrs

Skills: Marketing Strategies,Product Lifecycle, Marketing Plan Implementation, Customer Value Analysis,Satisfaction and Loyalty

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Marketing: Strategic Framework
Marketing: Strategic Framework
star   4.53 49.3K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

View Course

img icon BASICS
4Ps of Marketing Mix
4Ps of Marketing Mix
star   4.52 39.5K+ learners 2.5 hrs

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

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img icon BASICS
Marketing Analytics
Marketing Analytics
star   4.58 29.4K+ learners 1 hr

Skills: Brand Value, Customer Lifetime Value

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img icon BASICS
Market Research
Market Research
star   4.51 47.8K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

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Brand Management
Brand Management
star   4.62 21.8K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

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Product Management
Product Management
star   4.59 121.1K+ learners 2.5 hrs

Skills: Phases of Product Lifecycle,4 P’s of Marketing,Product Management Strategies,Lean in Manufacturing Methods

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Customer Relationship Management
Customer Relationship Management
star   4.59 125.6K+ learners 1.5 hrs

Skills: CRM Fundamentals, CRM Benefits Analysis, Operations Management Understanding, CRM Process Implementation, Customer Relationship Management, CRM Problem Solving, CRM Application, CRM Strategy Development

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Sales Management
Sales Management
star   4.55 99.4K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

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Sales Funnel
Sales Funnel
star   4.64 26.5K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

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img icon BASICS
Product Lifecycle Management
Product Lifecycle Management
star   4.61 17.4K+ learners 1 hr

Skills: Product lifecycle comprehension, PLM foundational knowledge,Historical context of PLM, industry trend analysi,Business process optimization,Cross-system integration (PLM, SCM, CRM), enterprise resource planning

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img icon BASICS
Customer Management
Customer Management
star   4.64 15.8K+ learners 1 hr

Skills: Customer Management, CRM

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Learn Marketing for Free and Get Certificates

Our free Marketing courses are designed to equip you with essential skills and knowledge in the field of marketing. From understanding market needs to developing effective marketing strategies, these courses cover a broad spectrum of topics to help you effectively reach and engage your target audience.

 

Key Highlights of Our Free Marketing Courses Collection

  • Comprehensive coverage from basic concepts to advanced marketing strategies
  • Includes real-world applications and case studies
  • Free of charge with certification upon completion

 

Skills Covered

  • Market research and analysis
  • Understanding of the Marketing Mix: Product, Price, Place, Promotions
  • Development and execution of marketing strategies
  • Competitor analysis and positioning
  • Budgeting for marketing activities
  • Monitoring and responding to market feedback

 

Who Should Take Our Free Marketing Courses?

  • Individuals new to the marketing field seeking foundational knowledge
  • Marketing professionals looking to update their skills
  • Entrepreneurs and business owners who want to enhance their marketing strategies
  • Students interested in pursuing a career in marketing

 

What Will You Learn in Our Free Marketing Courses?

  • Market Research: Learn to gather and analyze data to understand market dynamics and customer preferences.
  • Marketing Mix and Strategy: Devhow elop the ability to craft strategies using the four Ps of marketing — Product, Price, Place, and Promotion.
  • Competitive Analysis: Gain insights on assessing the market landscape and effectively position your offerings against competitors.
  • Budget Management: Understand how to allocate and utilize resources efficiently to maximize your marketing efforts.
  • Goal Setting and Monitoring: Learn how to set realistic marketing goals and measure the success of your marketing campaigns.
  • Responsive Marketing Techniques: Discover how to adapt and respond to customer feedback and market trends to refine your marketing strategies.

 

These courses offer a solid foundation in the core concepts of marketing and practical skills that can be applied in any business setting. Enroll now to start learning and unlock new opportunities in the field of marketing.

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Get started with these courses

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img icon BASICS
Introduction to Product Strategy
star   4.49 4.1K+ learners 1.5 hrs
Introduction to Product Strategy

Skills: Product-Market Fit Analysis, Product Vision, Product Strategy, Business Strategy

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img icon BASICS
Sales Funnel
star   4.64 26.5K+ learners 1 hr
Sales Funnel

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

View Course

img icon BASICS
Customer Management
star   4.64 15.8K+ learners 1 hr
Customer Management

Skills: Customer Management, CRM

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img icon BASICS
Product Lifecycle Management
star   4.61 17.4K+ learners 1 hr
Product Lifecycle Management

Skills: Product lifecycle comprehension, PLM foundational knowledge,Historical context of PLM, industry trend analysi,Business process optimization,Cross-system integration (PLM, SCM, CRM), enterprise resource planning

View Course

img icon BASICS
Brand Management
star   4.62 21.8K+ learners 1.5 hrs
Brand Management

Skills: Brand Management, Role of brand manager, product and brand difference

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img icon BASICS
Demystifying Customer Experience
star   4.55 4.5K+ learners 1 hr
Demystifying Customer Experience

Skills: Customer experience, Customer satisfaction, Tips for interviews

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img icon BASICS
Career in Marketing
star   4.49 6.4K+ learners 1 hr
Career in Marketing

Skills: Career options in Marketing

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img icon BASICS
Customer Relationship Management
star   4.59 125.6K+ learners 1.5 hrs
Customer Relationship Management

Skills: CRM Fundamentals, CRM Benefits Analysis, Operations Management Understanding, CRM Process Implementation, Customer Relationship Management, CRM Problem Solving, CRM Application, CRM Strategy Development

View Course

img icon BASICS
Product Management
star   4.59 121.1K+ learners 2.5 hrs
Product Management

Skills: Phases of Product Lifecycle,4 P’s of Marketing,Product Management Strategies,Lean in Manufacturing Methods

View Course

img icon BASICS
Marketing Foundations
star   4.58 112.9K+ learners 3 hrs
Marketing Foundations

Skills: Marketing Strategies,Product Lifecycle, Marketing Plan Implementation, Customer Value Analysis,Satisfaction and Loyalty

View Course

img icon BASICS
Sales Management
star   4.55 99.4K+ learners 1.5 hrs
Sales Management

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

View Course

img icon BASICS
Marketing: Strategic Framework
star   4.53 49.3K+ learners 2 hrs
Marketing: Strategic Framework

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

View Course

img icon BASICS
Market Research
star   4.51 47.8K+ learners 1.5 hrs
Market Research

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

View Course

img icon BASICS
4Ps of Marketing Mix
star   4.52 39.5K+ learners 2.5 hrs
4Ps of Marketing Mix

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

View Course

img icon BASICS
Marketing Analytics
star   4.58 29.4K+ learners 1 hr
Marketing Analytics

Skills: Brand Value, Customer Lifetime Value

View Course

New

img icon BASICS
Introduction to Product Strategy
star   4.49 4.1K+ learners 1.5 hrs
Introduction to Product Strategy

Skills: Product-Market Fit Analysis, Product Vision, Product Strategy, Business Strategy

View Course

img icon BASICS
Sales Funnel
star   4.64 26.5K+ learners 1 hr
Sales Funnel

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

View Course

img icon BASICS
Customer Management
star   4.64 15.8K+ learners 1 hr
Customer Management

Skills: Customer Management, CRM

View Course

img icon BASICS
Product Lifecycle Management
star   4.61 17.4K+ learners 1 hr
Product Lifecycle Management

Skills: Product lifecycle comprehension, PLM foundational knowledge,Historical context of PLM, industry trend analysi,Business process optimization,Cross-system integration (PLM, SCM, CRM), enterprise resource planning

View Course

img icon BASICS
Brand Management
star   4.62 21.8K+ learners 1.5 hrs
Brand Management

Skills: Brand Management, Role of brand manager, product and brand difference

View Course

img icon BASICS
Demystifying Customer Experience
star   4.55 4.5K+ learners 1 hr
Demystifying Customer Experience

Skills: Customer experience, Customer satisfaction, Tips for interviews

View Course

img icon BASICS
Career in Marketing
star   4.49 6.4K+ learners 1 hr
Career in Marketing

Skills: Career options in Marketing

View Course

Popular

img icon BASICS
Customer Relationship Management
star   4.59 125.6K+ learners 1.5 hrs
Customer Relationship Management

Skills: CRM Fundamentals, CRM Benefits Analysis, Operations Management Understanding, CRM Process Implementation, Customer Relationship Management, CRM Problem Solving, CRM Application, CRM Strategy Development

View Course

img icon BASICS
Product Management
star   4.59 121.1K+ learners 2.5 hrs
Product Management

Skills: Phases of Product Lifecycle,4 P’s of Marketing,Product Management Strategies,Lean in Manufacturing Methods

View Course

img icon BASICS
Marketing Foundations
star   4.58 112.9K+ learners 3 hrs
Marketing Foundations

Skills: Marketing Strategies,Product Lifecycle, Marketing Plan Implementation, Customer Value Analysis,Satisfaction and Loyalty

View Course

img icon BASICS
Sales Management
star   4.55 99.4K+ learners 1.5 hrs
Sales Management

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

View Course

img icon BASICS
Marketing: Strategic Framework
star   4.53 49.3K+ learners 2 hrs
Marketing: Strategic Framework

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

View Course

img icon BASICS
Market Research
star   4.51 47.8K+ learners 1.5 hrs
Market Research

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

View Course

img icon BASICS
4Ps of Marketing Mix
star   4.52 39.5K+ learners 2.5 hrs
4Ps of Marketing Mix

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

View Course

img icon BASICS
Marketing Analytics
star   4.58 29.4K+ learners 1 hr
Marketing Analytics

Skills: Brand Value, Customer Lifetime Value

View Course

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Our learners share their experiences of our courses

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Reviewer Profile
Ashish Gaba اشيش linkedin icon

5.0

★★★★ ★
Country Flag United Arab Emirates
“Learning Course About Marketing”
I really appreciate how this course covers a wide range of marketing topics, from market research to digital strategies. The practical approach and real-world examples make it easy to understand and apply the concepts. It has helped me gain valuable insights into consumer behavior and branding, giving me the tools to effectively engage with audiences and drive business growth.
Read more

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Reviewer Profile
Rashid Inamdar linkedin icon

5.0

★★★★ ★
Country Flag India
“Insightful and Engaging Learning Journey”
I particularly enjoyed how the material was broken down into practical examples. The content was both challenging and rewarding, allowing me to apply new knowledge immediately. I also appreciated the opportunity to engage with others and exchange ideas, which enhanced my understanding.
Read more

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Reviewer Profile
Jack Soong linkedin icon

5.0

★★★★ ★
Country Flag Malaysia
“Embark on Your Journey to Marketing Expertise”
If you want to build your career in marketing, you need to have a solid fundamental base to move forward. This foundational course on marketing covers some basic building blocks of marketing that build up an overall business strategy.
Read more

LinkedIn Profile
Reviewer Profile
Huu Tri Nguyen linkedin icon

5.0

★★★★ ★
“One of the Most Enriching Experiences of My Academic Journey”
I would also like to thank you for your patience and support in addressing all our questions and concerns. Your approachability and encouragement created an environment that fostered growth and collaboration, making the experience even more memorable. Once again, thank you for your time, effort, and commitment to our success. I feel fortunate to have had the opportunity to learn under your guidance. Wishing you continued success and hoping to stay connected in the future!
Read more

LinkedIn Profile
Reviewer Profile
Roja Antony linkedin icon

5.0

★★★★ ★
Country Flag India
“Gained a Deep Understanding of Marketing”
The course was very informative. It covered a wide range of sections.
Read more

LinkedIn Profile
Reviewer Profile
Prachi Joshi linkedin icon

5.0

★★★★ ★
Country Flag India
“Practical Applications and Interactive Discussions”
I loved the course; the way every module was made was amazing.
Read more

LinkedIn Profile
Reviewer Profile
Fawad Nusrat

5.0

★★★★ ★
“My Experience Here Has Been Really Amazing”
The course stands out for its engaging delivery and interactive assignments that reinforce learning. It's perfect for beginners or professionals looking to refresh their marketing knowledge. However, advanced marketers might find the content somewhat basic. Overall, it's a valuable course for building a strong foundation in marketing.
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Reviewer Profile
Nikita Labde linkedin icon

5.0

★★★★ ★
Country Flag India
“Best Explanation from Trainer with In-Depth Knowledge”
Best explanation from the trainer with in-depth and valuable knowledge I got.
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LinkedIn Profile
Reviewer Profile
Haider Amir Ali

5.0

★★★★ ★
“Great Learning Opportunity Regarding Marketing Foundations”
If anyone wants to get hands-on knowledge, this is a great resource.
Read more

LinkedIn Profile
Reviewer Profile
solmaz mehrjoo linkedin icon

5.0

★★★★ ★
“Marketing Techniques and Tools, Abbreviations and Terms”
I liked the instructor's explanation more than anything, and that she explained very clearly and completely, and it was possible to go back to the previous pages. Having PowerPoint helped me a lot in learning.
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LinkedIn Profile

Frequently Asked Questions

What is the basic meaning of Marketing?

Marketing is the process of pricing, promoting your product or services to the Target audiences, and distributing these products or services to the customers who need them.

What does a person do in Marketing?

A person in the Marketing department is responsible for drawing an effective Marketing plan and strategy, which involves raising the target audience and promoting the brand, product, and services as much as possible to increase the company revenue. They also are responsible for various campaigns.

What skills are required to learn Marketing?

Some of the critical skills of a marketer include good communication skills, creativity, good problem-solving skills, leadership qualities, interpersonal skills, good analysis skills, and more.

How can online courses help me learn Marketing?

There are online courses specifically designed to help you know the essential concepts of Marketing that help you achieve your goal of becoming a successful Marketer.

What is a Marketing course all about?

Marketing courses are designed to cover all the essential concepts one must know regarding Marketing to become a successful Marketer. If you are looking for such courses, you can enroll in Great Learning’s Marketing Free Courses and attain the course completion Certificates.

Is Marketing hard to study?

It depends on your ability and interest regarding Marketing. If you are an enthusiast in learning Marketing, it’ll be less complicated for you to understand it. You will be able to grasp the major concepts and strategies regarding Marketing better.

 

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