PRO
Marketing Management Course
Marketing Management & Strategy
Enroll in this Marketing Manager course to master consumer behavior, market segmentation, and product management. Learn how to create winning strategies, reach the relevant audience, and have a competitive advantage in the market.
Earn a certificate with an Academy Pro subscription
Stand out to recruiters
Share on professional channels
Globally recognised
Land your dream job
Course outline
Industry focussed curriculum designed by experts
Marketing Fundamentals
7 items
2.20 hr
- Understanding Marketing
- Concepts of Marketing
- Customer Value
- Marketing Planning and Marketing Mix
- Marketing Department: Structure and Functions
- 5 C's of Marketing
- Understanding Marketing Environment
Consumer Behaviour
3 items
0.59 hr
- Introduction to Consumer Behaviour
- Buying Process
- Buyer Decision Process
Segmentation, Targeting and Positioning
4 items
1.14 hr
- Segmentation
- Targeting and Positioning
- Market Positioning
- Assessing Market Segment
Competitor Analysis
2 items
0.44 hr
- Porter's Five Forces
- Analyzing Competition
Product Management
6 items
1.26 hr
- Characteristics of Product
- Types of Product
- Levels of Product
- Components of Product Strategy
- New Product Development
- Product Mix Decision
Get access to the complete curriculum with your free trial
Start 7-Day Free TrialGuided Projects
Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions in this Marketing Management Course to boost your skills and build a standout resume.
- GUIDED PROJECT 1
- Understanding Consumer Behaviour in the Skincare Market
- Study the psychological and emotional triggers behind skincare product purchases and use behavioural insights to recommend marketing strategies.
- GUIDED PROJECT 2
- STP Strategy for Rebranding a Traditional Beverage for Gen Z
- Reinvent a legacy or traditional beverage brand (e.g., Rasna, Bournvita, Rooh Afza) using segmentation, targeting and positioning to appeal to younger consumers.
Gain skills & build your resume with complete access to guided projects in your free trial
Start 7-Day Free TrialAbout AI Teacher
GLaide
Become skilled with AI-powered learning
Get unlimited access to in-demand courses that get you noticed at work
Subscribe To Pro • $30/MonthLearn from GLaide: your personal AI Teacher
GLaide, our AI teacher is trained by top faculty from Great Learning to deliver expert instruction in a personalized 1:1 format.
24x7 Doubt resolution
Coding Hints
Personalized Feedback
Learn by doing
Apply skills with guided projects and interactive coding exercises
Mock Interview
Guided Projects
Coding Exercises
Application-driven learning to
Become a Skilled Professional with Pro Courses
Gain work-ready skills with guided projects, top faculty and AI tools, all at an affordable price.
.jpg)
 (1).png)
.png)
.png)
.png)
 (1).jpg)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
Advance your career with
Top University programs
Gain industry-relevant skills through learning from top faculty, guidance from industry mentors, and hands-on projects.
UNIVERSITY
UNIVERSITY
MIT Professional Education
12 Weeks • Online
UNIVERSITY
UNIVERSITY
UNIVERSITY
McCombs School of Business at The University of Texas at Austin
7 months • Online
UNIVERSITY
McCombs School of Business at The University of Texas at Austin
7 months • Online
UNIVERSITY
McCombs School of Business at The University of Texas at Austin
6 months • Online
UNIVERSITY
Frequently Asked Questions
Who can enroll in this Marketing Management course?
The marketing manager course is targeted at beginners who want to know more about marketing strategies. It is also ideal for professionals seeking to enhance their marketing skills, entrepreneurs, or even any other individual wishing to acquire the art of consumer behavior, segmentation, and product management.
What will I learn in this marketing manager training course?
The objective of this marketing executive course is to provide a better understanding of the significant marketing theories like consumer behavior, segmentation, targeting, positioning, analysis of competitors, and management of products. You will also learn to develop good marketing plans that will be applicable to the market requirements and consumer tastes.
What are the practical skills that I will gain in this Marketing executive course?
After the completion of this course, you will know how to analyze consumer behavior effectively, how to segment and target the markets, how to come up with product strategies, and how to utilize the 5C framework to evaluate the marketing environment at large. You will also get practical experience in developing marketing strategies to deal with real-life situations.
Is this Marketing Management course self-paced?
The marketing and management course will be self-paced. You will be able to access video tutorials on all the lessons and guided projects to make the concepts stick by applying them in real-life.
Does this Marketing Management course include any practical projects?
Yes! The course includes two hands-on projects:
- Understanding Consumer Behavior in the Skincare Market :You will conduct research to identify psychological triggers and consumer preferences, then use these insights to develop a marketing strategy.
- STP Strategy for Rebranding a Traditional Beverage for Gen Z :You will apply segmentation, targeting, and positioning strategies to rebrand a legacy beverage and appeal to younger consumers.