PRO
Lead Generation Course
Lead Generation & Conversions in Digital Marketing
Learn to generate high-quality leads with proven digital marketing strategies. This lead generation course teaches mastering lead generation and conversion using content marketing, email marketing and affiliate programs.
Become a skilled professional
Learn from the best
Taught by top faculty & industry experts
Learn by doing
Apply skills with guided projects and interactive coding exercises
Mock Interview
Guided Projects
Coding Exercises
Learn with AI
Get AI-powered coding hints & instant doubt resolution
24x7 Doubt resolution
Coding Hints
Course outline
Industry focussed curriculum designed by experts
Digital Marketing Tools and Techniques
5 items
1.27 hr
- Introduction to Digital Tools and Techniques
- Digital Marketing Tools
- Organic Marketing Strategies
- Inorganic Marketing Strategies
- Measuring Success in Digital Marketing
Content Marketing
11 items
2.15 hr
- Introduction to Content Marketing
- Good vs. Great Content
- Developing a Brand Voice
- Content Development Process
- Developing Content Strategy
- Emerging Trends in Content Marketing
- Leveraging AI in Content Marketing
- Content Marketing through Chatbots
- Setting Context for Leveraging tools in Content Marketing
- Essential Content Creation Tools
- Content Repurposing using AI tools
Affiliate Marketing
5 items
0.34 hr
- Affiliate Marketing - Learning Objectives
- An Overview of Affiliate Marketing
- Affiliate Marketing Strategy
- Managing Affiliate Partnerships
- Affiliate Marketing - Learning Outcomes
Email Marketing
10 items
2.31 hr
- Introduction to Email Marketing
- Elements of Marketing Emails
- Strategic Approach to Email Marketing
- Mailchimp Demo
- Creating New Marketing Campaigns
- Metrics and Measurement
- Segments
- Automations
- AB Test
- Conclusion
Mobile Marketing
9 items
2.2 hr
- Mobile versus Desktop Ecosystem
- Outlets for Mobile Marketing
- Owned Media - Voice-Based and SMS Marketing
- Owned Media - Whatsapp Marketing
- Owned Media - Mobile and Responsive Websites
- App Development & Growth
- Managing App Growth and Growth Hacking
- Using Apps for Marketing
Guided Projects
Solve real-world projects in this lead generation training course with a step-by-step guide, and access to model solutions to boost your skills and build a standout resume.
- GUIDED PROJECT 1
- Boosting Travel App Visibility: A Mobile Marketing Approach
- You are the new Head of Mobile Marketing for a travel planning app that helps users create itineraries, find local attractions, book accommodations, and explore dining options in various cities around the world. Your primary goal is to enhance the app’s ranking in the App Store and increase downloads by making it more appealing to potential users.
- GUIDED PROJECT 2
- GreenLife Affiliate Marketing Initiative
- Assume you are the Marketing Manager for GreenLife, a leading brand in the organic food industry, known for its high-quality, sustainable, and health-conscious food products. GreenLife offers a wide range of organic items, including fruits, vegetables, grains, snacks, and beverages. The company is committed to promoting healthy living and sustainability by sourcing its products from local, organic farms.
Course Instructors
Dr. Pavankumar Gurazada
Senior Faculty, Academics, Great Learning
Key highlights of our pro courses
Self-paced learning for your convenience
Comprehensive short courses with industry-relevant curriculum
Learn foundation to intermediate level skills
Hands-on guided projects and interactive coding exercises
Get recognised with a certificate of completion
AI support for interactive learning & mock interviews
Earn a certificate and verify your skills
Stand out to recruiters
Share on professional channels
Globally recognised
Land your dream job
Application-driven learning to
Become a Skilled Professional with Pro Courses
Gain work-ready skills with guided projects, top faculty and AI tools, all at an affordable price.
 (1).png)
.png)
.jpg)
 (1).jpg)
.png)
.png)
.png)
.png)
Advance your career with
Top University programs
Gain industry-relevant skills through learning from top faculty, guidance from industry mentors, and hands-on projects.
UNIVERSITY
UNIVERSITY
MIT Professional Education
12 Weeks • Online
UNIVERSITY
UNIVERSITY
UNIVERSITY
McCombs School of Business at The University of Texas at Austin
7 months • Online
UNIVERSITY
McCombs School of Business at The University of Texas at Austin
7 months • Online
UNIVERSITY
McCombs School of Business at The University of Texas at Austin
6 months • Online
UNIVERSITY
Frequently Asked Questions
What will I learn in this b2b lead generation course?
The course includes the following:
Learn digital marketing tools and both organic and inorganic marketing strategies.
Understand core content marketing principles and how to craft a unique brand voice.
Develop a solid content strategy and leverage AI tools for better content creation and distribution.
Gain a comprehensive understanding of affiliate marketing, including managing partnerships and evaluating outcomes.
Create impactful email marketing campaigns using Mailchimp, segmentation, automation, and A/B testing.
Explore mobile marketing strategies, compare them with desktop marketing, and learn voice-based marketing techniques.
Study SMS and WhatsApp marketing, mobile-responsive website design, app development, and growth hacking tactics.
What skills will I gain by the end of this lead generation specialist course?
The skills that you will gain are:
Organic & Inorganic Strategies
Content Marketing
Affiliate Marketing
Email Marketing & Mobile Marketing
What are the key highlights of the premium courses?
Self-paced learning for your convenience Comprehensive short courses with industry-relevant curriculum Learn foundation to intermediate-level skills Hands-on guided projects and interactive coding exercises Get recognised with a certificate of completion AI support for interactive learning & mock interviews
Can I learn learn lead generation course online?
Yes, this online course can be completed at your own pace through Great Learning’s platform.
Will I receive a certificate after completing this course?
Yes, you will receive a certificate after completing the course. You can mention this certificate on LinkedIn and your resume to show employers your skills and knowledge.