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Product Management Course
Data‑Driven Product Management
Enroll in this product management course to master strategy, design, market analysis, and analytics. Build successful products with real-world examples and Google Analytics, gaining essential skills for product success.
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Course outline
Industry focussed curriculum designed by experts
Fundamentals of Product Management and Analytics
33 items
2.24 hr
- What is Product Management
- Life of a Product Manager
- What doesn't a PM do
- Product Manager Perceptions
- Traits of a Good Product Manager
- Chief Customer Officer
- The World of Product Management
- Product Manager from practical experience
- Fundamentals of Product Management
- Classification of Products
- Brands
- Product Mix Decisions
- Product Line Decisions
- New Product
- NPD Process
- Reasons for a New Product Failure
- Product Life Cycle Management
- Product Life Cycle Strategies
- Product Market Fit
- Case Study: Ford Edsel
- Why Ford Edsel Failed
- Microsoft Zune - the iPod killer
- Why Microsoft Zune failed
- Microsoft Zune - Assignment Questions
- The Experience Gap
- Research in Product Life Cycle
- Applying Data Science to Product Design
- Applying Data Science to Product Design - Assignment
- Applying Data Science to Product Design - Solution
- Optimization
- Beyond Burger - Market Timing
- Apple Newton - Market Timing
- Summary
Product Strategy
17 items
1.27 hr
- Product-Market Fit Analysis
- How do you get to product market fit
- Product Strategy and Business Strategy
- Product Strategy Framework
- Product Vision
- Product Vision Examples
- Product Vision Playbook
- Opportunity Space
- Production Vision Principles
- Production Vision Personas
- Production Vision Crafting the vision statement
- Production Vision Framework
- Production Vision Communication
- Production Vision Measure
- What is a successful product vision
- Qualtrics Experience Management Vision
- Summary-2
Digital Product Design
16 items
1.34 hr
- Unit Economics
- Calculate and analyse Unit Economics
- What is not Product Market Fit
- Product Market Fit - Market Segment
- Bases for Segmentation
- Segment Attractiveness
- Product Market Fit - Market Segment Exercise
- Product Market Fit - Market Segment Exercise continued
- Product Market Fit - Market Segment Qualtrics example
- Market Segmentation studies
- Market Segmentation studies continued
- Iterative Approach to arrive at optimal solution
- Determining a sound segmentation solution
- Product Strategy Market Segmentation - Assignment
- Product Strategy Market Segmentation - Discussions
- Market Segmentation - Minimise the variables
Market Opportunity Analysis and Product Discovery
39 items
2.55 hr
- Market Opportunity
- Benefits of Market Analysis
- Types of Market Opportunities
- Market Research
- Market Opportunity Research
- Opportunity Hypothesis
- Stripe IPO
- Leveraging Market Trends
- Leveraging Market Trends - Discussion
- Unchanged market segment for years - Assignment
- Unchanged market segment for years - continued part
- Large products that are ageing fast
- Large products that are ageing fast - Discussions
- Large products that serve multiple purpose - Facebook example
- Large products that serve multiple purpose - Whatsapp Example
- Broken experiences that are ignored
- Big news or market changes around you
- How to understand what has changed - Recap
- Product Strategy and Market Identification
- Market Identification - In product Data
- Market Identification - Competitive Analysis
- Market Identification - Company Annual Reports
- Market Identification - Research Reports
- Market Identification - Social Media
- Product Strategy - Leveraging Market Trends
- Product Discovery
- New Product Development - A critical element
- Challenges to new product development
- New Product Development Process
- Sources of Ideas
- Internal and external sources of ideas
- The most common techniques to identify ideas
- Idea Screening
- A product manager’s dilemmas
- The influence of risk on screening
- Checklists of ideas
- Estimating an idea's worth
- Product idea acceptability parameters
- Organisational point of view on idea suitability
Product Differentiation and Value Proposition
19 items
1.07 hr
- Value Proposition
- Importance of Value Proposition
- Types of Value Proposition
- Value Proposition Canvas
- Beyond Value
- Value and Business Model Innovation
- Qualtrics CX Executive Buyer
- Qualtrics CX executive buyer discussions
- Summary-3
- Competitive Analysis
- PESTEL Analysis
- Porter's Five Force Model
- SWOT Analysis
- BCG Matrix
- Perceptual Mapping Framework
- Differentiation
- Types and advantages of Product Differentiation
- Ansoff Matrix
- Executive version of Product Strategy
Product Analytics using Google Analytics
20 items
2.31 hr
- Product Analytics - An Introduction
- Ways to use Product Analytics
- Product Analytics - Role of Product Manager
- Product Analytics - Key Metrics
- Product Analytics - Types of Analysis
- Product Analytics - PIRATE Metrics Framework
- How to use product analytics platform
- Product analytics solution for every organisation
- Product analytics vs marketing analytics
- Google analytics
- Google analytics - Real time reports
- Google analytics - Audience reports
- Google analytics - Acquisition reports
- Google analytics - Behaviour reports
- Google analytics - Conversion and other reports
- Product analytics - Mixpanel
- Mixpanel - hands on
- Firebase
- Firebase hands on
- Summary - 4
Get access to the complete curriculum with your free trial
Start 7-Day Free TrialGuided Projects
Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions in this Product Management course to boost your skills and build a standout resume.
- GUIDED PROJECT 1
- Market Opportunity Analysis for a New Fitness App
- Choose a new fitness app idea (e.g., a personalized workout app or wellness tracker) and perform a market opportunity analysis to evaluate its potential in the current market.
- GUIDED PROJECT 2
- Product Strategy and Analytics for an E-commerce Platform
- Select an existing e-commerce platform (e.g., Shopify, WooCommerce, or a niche marketplace) and develop a product strategy based on analytics insights to enhance customer experience and increase conversions.
Gain skills & build your resume with complete access to guided projects in your free trial
Start 7-Day Free TrialCourse Instructors
Milind Kopikare
President - North America, Great Learning, Product Management Faculty, University of Utah
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Frequently Asked Questions
Who can enroll in the Product Management course?
The course targets an intermediate level learner who wants to master the concept of product management. It is a perfect fit with people who want to become product managers, business analysts, and other professionals with the aim of developing successful products.
What will I learn during this product management classes?
In this course, you will be taught on how to develop a clear product strategy, create digital products that are aligned to customer demands, analyse market opportunity, differentiate a product and how to use product analytics tools such as Google Analytics to measure performance and optimise product success.
What practical skills can I expect to acquire during this Product Management training?
You will have a practical exposure to the product strategy, market opportunity, product differentiation, and product analytics. Also, you will get to know how to work with such tools as Google Analytics and Mixpanel to track user behaviour and make data-driven decisions to enhance the performance of the product.
Is this product management course online self-paced or instructor-led?
The course is self-directed, implying that you can study at your own pace. You will be able to access the material whenever you wish, go through it as per your own time, and do practical projects to put your knowledge into practice.
Does this product manager training program have any practical exercises?
Yes, the course includes two practical projects:
- Market Opportunity Analysis for a New Fitness App
- Product Strategy and Analytics for an E-commerce Platform
These projects will help you apply product management principles to real-world scenarios, conducting market research, developing strategies, and using analytics tools to improve product performance.